The 2010 FIFA World Cup will be the 19th FIFA World Cup, the premier international football tournament. It is scheduled to take place between 11 June and 11 July 2010 in South Africa. Somalian-born, Canadian-based hip-hop artist K’Naan has spoken about the “unity and celebration” that will connect with his song “Wavin’ Flag,” after it was chosen as the official anthem of Coca-Cola’s 2010 FIFA World Cup program. K’Naan has specially recorded a version of the song for the tournament, hosted by South Africa. The remix of “Wavin’ Flag” is part of Coca-Cola’s global integrated marketing campaign “inspired by the joyous dance celebrations familiar to Africa.”
Official video South Africa 2010. K’naan & David Bisbal – Wavin’ Flag
The track will be used as the music element throughout the entire campaign, including as the soundtrack for all television commercials, during the trophy tour.
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